Account-Based Marketing (ABM) Manager
Greater Denver Area
Help find gaps in our marketing to better serve future customers, by partnering with marketing operations, demand generation, and the rest of the ABM team for new business insights.
Build Marketo-based 1:many and 1:few ABM programs that deliver on pipeline requirements.
Constantly measure and improve upon program performance success in an agile fashion, utilizing reporting from Marketo and Bizible.
Be the team expert and largest user of our internal instance of Marketo to deliver messages to our existing database. This includes batch emails, contact nurturing, building webinar programs, landing pages, and more.
Partner with marketing operations to ensure all systems operating as expected, including lead routing, list population, etc.