Vice President, Brand Marketing

| Greater Denver Area

We are looking for a VP of Brand Marketing to create a world-class brand vision and lead our internal Voice of the Customer. This role will lead our Brand Marketing team including leadership of four key functions: Consumer Insights, Social & Audience Engagement (includes Influencer Marketing), PR / Communications (external & internal) and Editorial & Cross-Channel Campaigns. This is a highly visible role across the organization and is an opportunity to make a lasting impact on the growth and success of Craftsy. The ideal candidate has a proven track record of creating a consumer brand and building strong teams.
Responsibilities for the Vice President, Brand Marketing include, but are not limited to:

  • Lead the strategic oversight of brand initiatives, campaigns and customer research programs for our fast-growing consumer-facing brand.
  • Act as the internal subject matter expert for the company in understanding our customers, their behavior and motivations.
  • Oversee the development of strategic plans & execution across all areas of ownership including the definition & evaluation of key metrics that tie to business goals.
  • Work cross-functionally with acquisition & retention marketing, creative, content, ecommerce, product management, customer support and other related functions to deliver consistency in the customer experience and drive brand awareness.
  • Leverage your storytelling super power to drive editorial strategy & campaign development.
  • Provide input and significantly influence the direction of our marketing and competitive strategies.
  • Monitor retail, media and consumer trends and determine implications for our business.
  • Be a thought leader who drives innovative marketing ideas and strategies.
  • Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience.

We are looking for a VP of Brand Marketing to create a world-class brand vision and lead our internal Voice of the Customer. This role will lead our Brand Marketing team including leadership of four key functions: Consumer Insights, Social & Audience Engagement (includes Influencer Marketing), PR / Communications (external & internal) and Editorial & Cross-Channel Campaigns. This is a highly visible role across the organization and is an opportunity to make a lasting impact on the growth and success of Craftsy. The ideal candidate has a proven track record of creating a consumer brand and building strong teams.
Responsibilities for the Vice President, Brand Marketing include, but are not limited to:

  • Lead the strategic oversight of brand initiatives, campaigns and customer research programs for our fast-growing consumer-facing brand.
  • Act as the internal subject matter expert for the company in understanding our customers, their behavior and motivations.
  • Oversee the development of strategic plans & execution across all areas of ownership including the definition & evaluation of key metrics that tie to business goals.
  • Work cross-functionally with acquisition & retention marketing, creative, content, ecommerce, product management, customer support and other related functions to deliver consistency in the customer experience and drive brand awareness.
  • Leverage your storytelling super power to drive editorial strategy & campaign development.
  • Provide input and significantly influence the direction of our marketing and competitive strategies.
  • Monitor retail, media and consumer trends and determine implications for our business.
  • Be a thought leader who drives innovative marketing ideas and strategies.
  • Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages

Location

999 18th Street, Denver, CO 80202
999 18th Street, Denver, CO 80202

What are Bluprint Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Some Meals Provided
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