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Vice President, Brand Marketing

| Greater Denver Area

We are looking for a VP of Brand Marketing to create a world-class brand vision and lead our internal Voice of the Customer. This role will lead our Brand Marketing team including leadership of four key functions: Consumer Insights, Social & Audience Engagement (includes Influencer Marketing), PR / Communications (external & internal) and Editorial & Cross-Channel Campaigns. This is a highly visible role across the organization and is an opportunity to make a lasting impact on the growth and success of Craftsy. The ideal candidate has a proven track record of creating a consumer brand and building strong teams.
Responsibilities for the Vice President, Brand Marketing include, but are not limited to:

  • Lead the strategic oversight of brand initiatives, campaigns and customer research programs for our fast-growing consumer-facing brand.
  • Act as the internal subject matter expert for the company in understanding our customers, their behavior and motivations.
  • Oversee the development of strategic plans & execution across all areas of ownership including the definition & evaluation of key metrics that tie to business goals.
  • Work cross-functionally with acquisition & retention marketing, creative, content, ecommerce, product management, customer support and other related functions to deliver consistency in the customer experience and drive brand awareness.
  • Leverage your storytelling super power to drive editorial strategy & campaign development.
  • Provide input and significantly influence the direction of our marketing and competitive strategies.
  • Monitor retail, media and consumer trends and determine implications for our business.
  • Be a thought leader who drives innovative marketing ideas and strategies.
  • Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience.

Minimum 10 years brand marketing experience, building and executing an integrated marketing and communication strategy.
Minimum 5 years digital direct-to-consumer subscriber-based marketing experience with a financial metric responsibility.
Demonstrated experience working and leveraging consumer insights as well as data and analytics.
Proven ability to grow a business including hitting revenue targets.

Experience working in media or related industry a plus.
Superior analytical and decision-making skills with the ability to translate into an executable strategic plan.
Proven ability to use successful non-traditional strategies while challenging others to think differently and innovate in service to the brand and the business.
Experienced leader with a successful track-record executing by an inter-connective strategies, brand building, and marketing innovation.
Proven experience building and growing a marketing function.
Proven collaborative team leader and culture builder.
Experience leading large teams.
Proven ability to operate in a matrix and cross-functional organization.
Bachelor’s Degree desired. MBA or Master’s Degree in marketing preferred.

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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We're on the second floor of the Denver Place North Tower building, conveniently located in downtown Denver's Central Business District.

An Insider's view of Bluprint

What’s the vibe like in the office?

Bluprint is a special place to work. The camaraderie in the office is, to me, the backbone of everything we do really well, and it's my favorite part. I always feel supported, and there's never a shortage of help to be found for any project! Everyone is dedicated, passionate, and works incredibly hard to realize our vision.


Customer Support Supervisor

What does your typical day look like?

Working at Bluprint is like hanging out with my best friends every day! I get to do what I love and create with a stellar group of people. There's literally nothing more you could ask for in a job!



How has your career grown since starting at the company?

I've gained skill sets that are hard to come by in my field. From small, internal shoots with fellow employees, to travel shoots in LA and New York with complete strangers. Bluprint presents ever-changing challenges for me, and it's only made me stronger and more efficient at what I do. That kind of growth is invaluable.



What is your vision for the company?

Bluprint is uniquely positioned as the only destination combining premium content, world-class talent, a robust community, and access to all the tools you need to help you achieve your personal goals. Our mission is to revolutionize the way people engage with lifestyle passions and pursuits.

John Levisay


What does career growth look like on your team?

I started off as an associate in Customer Support and have been promoted on a few occasions to now being one of the managers. It has been great for my career to see our department from all angles so I can better support my team, customers, and the company.


Customer Support Team Manager

What are Bluprint Perks + Benefits

Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Bluprint provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
On occasion
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available