Sr. Marketing Manager - Digital Acquisition

| Denver

Role Purpose
Own the growth strategy – across all digital marketing channels – for Craftsy’s subscription & a-la-carte digital products.
Responsibilities
〈 Manage a substantial marketing budget across social, display & search platforms – working closely with analytics team to optimize marketing spend based on CAC goals
〈 Lead a team of bright, early-career digital marketers to define & execute channel-level strategies
〈 Work closely with engineering & product teams to optimize landing pages, conversion funnels & onboarding experiences
〈 Collaborate with cross-functional partners on campaign messaging, creative & content

Basic Qualifications
〈 3+ years experience managing multiple digital marketing channels (paid search, display, email, social, SEO, etc.)
〈 1+ years experience as an inspirational leader of high performing teams
〈 Exceptional critical thinking, analytical, and problem solving skills (in-depth excel experience is required; SQL is a plus)
〈 Experience prioritizing, managing and reliably delivering against multiple projects with tight timelines and high expectations 
〈 Experience with digital performance management (Kenshoo/Marin Software/etc.) and analytics packages – (Google Analytics/Omniture/WebTrends/etc.) 
Eligibility Requirements
〈 Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
〈 Willingness to travel and work overtime, and on weekends with short notice as needed
〈 Must be willing to work in Denver, CO
〈 Must have unrestricted work authorization to work in the United States

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages

Location

999 18th Street, Denver, CO 80202
999 18th Street, Denver, CO 80202

Perks of working here

401(K) Matching
401(K)
Casual Dress
Company Equity
Company Outings
Dental Benefits
Health Benefits
Some Meals Provided
Unlimited Vacation
Vision Benefits
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