PPC Specialist

| Greater Denver Area

Company Description

Zen Planner serves over 7,000 businesses in the boutique fitness, yoga, martial arts and affiliate gym space, providing business owners everything needed to run a successful gym, school or studio. Zen Planner was acquired by Daxko in 2017 and our best-in-class software is backed by team of nearly 100 likeminded fitness fanatics, outdoors enthusiasts and techies. Zen Planner has received several recognitions for its incredible culture, including Outside Magazine’s Best Places to Work five years in a row, Top 100 Digital Companies in Colorado and Best and Brightest Companies to Work For, to name a few.

Job Description

As a PPC Specialist at Zen Planner, you will manage and continuously optimize our customers' websites via a repeatable PPC program to ensure maximum lead generation. You will own the SEO strategy for Integrated Websites customers by optimizing all content, including the website, landing pages, blog posts and content pieces, to align with the customer’s current strategy.

We'll also want you to...

  • Implement and analyze split testing campaigns and landing pages
  • Measure and analyze digital content effectiveness through tools such as Google Analytics, Onpage SEO, and Local SEO to optimize website performance
  • Utilize a combination of best practices and creative problem solving to continually test and improve customer’s website performance
  • Consistently and effectively communicate with customers to keep them informed of their website’s performance metrics, make action suggestions to customers based on their performance
  • Manage customer inquiries related to website performance 
  • Work closely with the Integrated Website Team and Product Team to stay up-to-date on the website product offering

Qualifications

  • Minimum 6-12 months experience running Facebook Campaigns
  • Minimum 6-12 months Pay-Per-Click (PPC) experience
  • Preferred 6-12 months experience with Onpage SEO and Local SEO (Directory listings)
  • WordPress experience (including landing page build-out)
  • Experience with SEM tools (Google Analytics & Facebook Pixel)
  • Experience Split Testing (ads and landing pages)
  • Direct customer interaction experience
  • Experience managing multiple customer accounts at one time
  • Bachelor's degree, preferably in marketing, communications, journalism or a related field, or equivalent experience required
  • Comfortable working with a team in a fast-paced environment, and ability to prioritize/meet deadlines within specific time constraints
  • Extreme attention to detail
  • Ability to effectively work on your own, with a team, and with customers
  • Strong English, editorial, and creative writing skills

Bonus Points

  • Experience using Adobe PhotoShop
  • Experience using Yoast SEO plugin for WordPress
  • Website design experience within the WordPress CMS
  • Experience with Conversion Optimization 
  • Personal passion for fitness (CrossFit, Dance, Martial Arts, Gymnastics, Yoga, Pilates and other fitness disciplines)

Additional Information

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include:

  • Flexible paid time off 
  • Affordable health insurance options
  • Monthly fitness reimbursement
  • 401(k) matching
  • Casual work environment
  • Plenty of free food and caffeine

Zen Planner is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

    All your information will be kept confidential according to EEO guidelines.

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    Technology we use

    • Engineering
    • Sales & Marketing
      • JavaLanguages
      • JavascriptLanguages
      • SqlLanguages
      • BootstrapLibraries
      • webpackLibraries
      • SpringFrameworks
      • Spring BootFrameworks
      • Microsoft SQL ServerDatabases
      • DynamoDBDatabases
      • SalesforceCRM

    Location

    We are located in the Highlands Ranch Town Center with many restaurant and shopping options! It is adjacent to the Civic Green amphitheater & library.

    What are Zen Planner Perks + Benefits

    Culture
    Volunteer in local community
    Friends outside of work
    Eat lunch together
    Open office floor plan
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Acme employees can contribute up to $2700 annually to their FSA.
    Disability Insurance
    Disability insurance covers 60% of annual salary up to $7500 monthly maximum payout.
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Onsite Gym
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Performance Bonus
    Child Care & Parental Leave Benefits
    Generous Parental Leave
    We provide up to 8 weeks of parental leave for the primary caretaker. Acme Co. also provides 2 weeks of leave for the secondary caretaker.
    Family Medical Leave
    Vacation & Time Off Benefits
    Unlimited Vacation Policy
    Sabbatical
    Eligible employees get 20 days of paid sabbatical after their first 5 years of working at the company.
    Paid Holidays
    Perks & Discounts
    Beer on Tap
    Casual Dress
    Game Room
    Stocked Kitchen
    Some Meals Provided
    Happy Hours
    Parking
    Pet Friendly
    Recreational Clubs
    Fitness Subsidies
    Zen Planner reimburses its team members up to $75 per month for monthly dues or fitness class fees.
    Professional Development Benefits
    Job Training & Conferences
    Acme Co. offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
    Cross functional training encouraged
    Promote from within

    Additional Perks + Benefits

    $75 per month fitness reimbursement. 4-week paid sabbatical program. Onsite fitness room with free weekly yoga classes (taught by our very own team members!). Friday team lunch, fresh fruit and healthy snacks available (along with the occasional doughnut run).

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