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Marketing Manager - OEM Business Segment

| Greater Denver Area


Webroot is looking for an experienced Marketing Manager – OEM Business Segment who preferably has knowledge of cyber security or related technology as well as partner relationship management experience.  You will be called upon to leverage your marketing skills and experience to help establish Webroot as an industry leader in threat intelligence services through sales and partner enablement programs. You will also be tasked with promoting a pipeline of new partners through the coordination and execution of events and other lead or demand generation programs. Additional responsibilities will include building joint marketing programs when applicable with our OEM Partners.  This position requires strong project management skills to collaborate across marketing, product marketing and other Webroot teams to execute programs and drive deadlines cross-functionality and measure performance. You’ll thrive and succeed on the cutting edge of business and technology in this role where you’ll be recognized and rewarded for your efforts. 


Working from our corporate headquarters in Broomfield, Colorado as our Marketing Manager – OEM Business Segment, you will be expected to coordinate and execute go to market and enablement programs for sales and strategic partners across Webroot’s threat intelligence portfolio. This is a highly visible role where excellent communication skills – both written and verbal, will be critical to your success.  For the driven professional with a proven knack for cultivating valuable alliances, this role can provide you with a unique opportunity to help the organization reach new levels, while enhancing your own professional growth and satisfaction. 

This role is tasked with the following responsibilities:

  • Project manage key marketing program initiatives
  • Track key performance metrics to determine current performance across marketing programs.
  • Coordinate the content development of Webroot’s quarterly threat trends newsletter and annual threat report
  • Update collateral and sales material in direct coordination with product marketing driven messaging
  • Work in direct coordination with marketing operations for the flow and accuracy of OEM data through SalesForce.com and Marketo
  • Project manage large trade shows/events with focus on a successful OEM lead generation outcome
  • Manage partner marketing requests, i.e., landing pages, solutions briefs, press releases, event activities, joint marketing materials
  • Webroot.com website optimization, quality control and review
  • Coordinate the kick-off of campaigns, set timelines and expectations for completion of tactics, provide regular updates, track results and ROI
  • Coordinate digital marketing and other tactics to support OEM go to market plans
  • Collaborate on and support activities across other areas of the Webroot marketing team, including Product Marketing, Marcom, PR, Online, and Social

Successful candidates will possess the following skills & experience:

  • BA/BS degree preferred or an equivalent combination of education and experience
  • Five to seven years experience in a B2B tech marketing role, with at least two years of experience in Alliance, OEM or Partner marketing
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Strong working knowledge of Alliance or OEM relationships, including experience working with business development and sales teams
  • Experience with demand generation programs and general marketing activity, with a knowledge of marketing media is helpful
  • Experience working with SalesForce.com and Marketo to support a sales and marketing go to market
  • Excellent analytical and communication skills, with ability to develop marketing content and reports that communicate program results
  • Exceptional writing skills
  • Strong project, collaboration, and interpersonal skills
  • Ability to travel up to 25% of the time

We offer the advantages of a continuous growth company which embodies an exciting, entrepreneurial spirit.  If this sounds like a match for you join us today!


At Webroot, we do more than secure our customers' personal computers, mobile devices and networks. We also nurture our employees' most critical assets – their talents, experience, and career aspirations. Webroot has the energy of a start-up with the strength and stability of an Internet security market leader. We foster the innovative culture you'd expect of a company that's making a statement. Webroot is a company in which you can invest yourself fully, knowing that you're not only protecting our customers around the world, but also that your talents and innovation will be recognized and rewarded. We encourage you to learn more about us and explore our job openings. Secure your future. Ensure the same for your career. Principals only - no third parties, please. Webroot Inc. is an Equal Opportunity Employer. At Webroot, we believe in rewarding success. 

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385 Interlocken Crescent, Broomfield, CO 80226

An Insider's view of Webroot

What are some social events your company does?

Annual Bike-to-Work event, Women of Webroot, Game Nights, Teammate-led photography classes, Fun team-building exercises.

LeVar Battle

Senior Communications Manager

What makes someone successful on your team?

Hard work, creativity, ambition, and collaborative.

Levar Battle

Senior Communications Manager

What are Webroot Perks + Benefits

Volunteer in local community
Webroot employees participate in local volunteer activities such as Community Food Share, American Diabetes Association’s, Delores Project, and BeadforLife.
Unconscious bias training
Unconscious bias training is incorporated into Webroot's Interview Training, a mandatory session for all employees that regularly make hiring decisions.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
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