Marketing Automation Specialist

| Greater Denver Area

The Marketing Automation Specialist serves as the subject matter expert in Marketing Automation production, execution and optimization. Through a high-degree of customer-centric thinking and a “can-do” attitude, this role takes responsibility for driving implementation and optimization of marketing automation journeys.

What you will do:

  • Collaborate closely with Marketing Automation Managers, Campaign Strategists, Data Analysts, Project Managers, and Creative Agency Partners to plan, scope, manage, execute and optimize Marketing Automation and Email Marketing programs.
  • Configure and deploy Customer Journey Maps, Automation Schemas, Advanced Nurture Builds and Drip Flows, Custom Rules, Data Queries, Triggers, Email Templates, Landing Page Structures, Forms Frameworks & Integrations for clients ensuring deployment and operational success of client Marketing Automation & Demand Gen initiatives. 
  • Actively partner on planning, executing and reporting on A/B testing.
  • Perform quality assurance to ensure accuracy and validity of marketing automation programs and webform integrations.
  • Monitor and analyze customer and prospect behavior trends to optimize and improve the quality of marketing automation initiatives. Share results of marketing automation initiatives with internal stakeholders.
  • Issue troubleshooting and resolution on marketing automation and form integration initiatives.
  • Improves the use of CRM and marketing automation systems by studying current processes and designing improvements. 
  • Manage documentation of current and new automation processes aligning to MA and demand generation best practices. Work with teams to test and implement new functionality to support those processes

What you will bring:

  • Minimum 1-3-years’ experience in End to End Omnichannel and Demand Generation models executing automation campaigns and workflows that incorporate Marketing Automation solutions as the centralized foundation.
  • Knowledge and application of customer journeys, advanced automation, attribution and B2C emails with dynamic content.
  • Comfort with creating, setting up, and optimizing processes both internally and externally
  • Demonstrated experience with CRM, Marketing Automation, and MarTech systems. Experience specifically with IBM Watson/Silverpop, Salesforce Marketing Cloud and/or Oracle Marketing Cloud is preferred. Certification is a plus.
  • Familiarity with the technical setup for marketing automation tools to support email deliverability and branding.
  • Bachelor’s degree - marketing, communications or business
  • Integration knowledge of CMS/DAM/DMP/CRM platforms with MA.
  • Familiarity with DB marketing, preference management, deliverability best practices. Experience working with relational database systems such as MySQL, MSSQL or Oracle with knowledge of SQL a plus.
  • Working knowledge of HTML, CSS and JavaScript development constraints.
  • Exposure or proficiency of JavaScript, software engineering, and web development
  • Ability to communicate and collaborate with multiple stakeholders – verbally and in writing. Preferred client-facing communication skills for instances where external consulting is necessary
  • Ability to exercise judgment and creative problem solving within delegated authority
  • Experience working with cross-functional teams to drive marketing campaign results a must
  • Strong analytical skills with the ability to translate insights into actionable workflows

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success. 

  • Meaningful Work – helping millions of Americans connect with their healthcare providers
  • Changing the Game - evolving, fast paced culture with career advancement opportunities
  • Community Builders- partnering with local charity organizations and wellness initiatives
  • Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • SalesforceCRM

Location

Downtown Location- your favorite coffee shop, restaurants, breweries, and nightlife are all steps from the office, as well as, transportation lines.

An Insider's view of Healthgrades

What’s the vibe like in the office?

The vibe is pretty chill; everybody dresses very casual, the newly designed office offers a lot of space for collaboration, great kitchens with free snacks and beer/cider/kombucha on tap. We also have 4-6 weeks of time off and flexible work schedules.

Regina

Program Management Director

What's the biggest problem your team is solving?

Evolving consumer expectations are pushing doctors and practice owners to adopt convenient, on-demand delivery of services. Getting doctors to appreciate these changes and mature their business can be a struggle. We’re taking a data-driven, analytical approach to prove that meeting patients' expectations can be a big win for growing their practice.

Steven

VP, Product Management

What makes someone successful on your team?

Good communication. Whether you are falling behind or cruising forward, being able to convey where you are and where you may need additional support really helps with productivity and learning.

Dan

Software Engineer

How do you collaborate with other teams in the company?

Even while working cross-functionally with several different teams, the multiple forms of technology in place make collaboration efficient – Zoom, Slack, Google Drive, etc. Our physical space is set-up nicely for face-to-face coordination with open office space, a big kitchen, and many meeting rooms. We also have plenty of quiet spaces.

Jamie

Senior Product Marketing Manager

What are Healthgrades Perks + Benefits

Healthgrades Benefits Overview

Our inclusive package offers flexible options customizable for everyone – no matter what your family looks like.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
More Jobs at Healthgrades10 open jobs
All Jobs
Design + UX
Dev + Engineer
Internships
Marketing
Operations
Project Mgmt
Internships
new
Denver
Internships
new
Denver
Project Mgmt
new
Denver
Design + UX
new
Denver
Marketing
new
Denver
Operations
new
Denver
Developer
new
Denver
Internships
new
Denver
Internships
new
Denver