Integrated Marketing Manager

| Greater Denver Area

Healthgrades is focused on providing trusted information that allows consumers and providers to make meaningful connections. As an Integrated Marketing Manager, you will showcase your impressive analytical skills and strategic marketing chops. In this role, you will utilize HG’s best-in-class insights and digital capabilities to craft and implement consumer-centric, integrated marketing programs to meet the goals of our hospital and hospital system clients.

 

What you will do:

  • You will work with clients directly to understand their marketing needs and identify relevant data insights
  • You will build creative integrated marketing strategies to fulfill client needs, using HG insights and capabilities
  • You will engage internal resources and partners for project/campaign planning and unified expertise
  • You will draft proposals laying out integrated strategies and expected outcomes for client review
  • You will report results and explain implications of executed strategies to clients
  • You will analyze strategy results and make recommendations for optimization

 

What you will bring:

  • Ability to handle multiple projects in a fast-paced, dynamic environment
  • Excellent organizational and time management skills
  • Deep understanding of healthcare (navigation, patient experience, healthcare marketplace, care provider infrastructure) and healthcare marketing
  • Bachelor’s degree and 5+ years of experience in marketing planning and campaign/program execution
  • Experience with the majority of the following: Google AdWords, DoubleClick, Facebook Business Manager, Moz, Google Analytics, Oracle Eloqua
  • Ability to analyze performance data and develop recommendations for marketing programs across multiple channels with a focus on Digital (paid search, display, paid social and SEO) or CRM and Marketing Automation
  • Ability to develop and present to partners a compelling story articulating the business problem, outlining corresponding solutions, and framing the outcomes
  • Experience with development, management and evolution of consumer insights and journey mapping

 

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success.

 

  • Meaningful Work – helping millions of Americans connect with their healthcare providers
  • Changing the Game - evolving, fast paced culture with career advancement opportunities
  • Community Builders- partnering with local charity organizations and wellness initiatives
  • Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • SalesforceCRM

Location

Downtown Location- your favorite coffee shop, restaurants, breweries, and nightlife are all steps from the office, as well as, transportation lines.

An Insider's view of Healthgrades

What’s the vibe like in the office?

The vibe is pretty chill; everybody dresses very casual, the newly designed office offers a lot of space for collaboration, great kitchens with free snacks and beer/cider/kombucha on tap. We also have 4-6 weeks of time off and flexible work schedules.

Regina

Program Management Director

What's the biggest problem your team is solving?

Evolving consumer expectations are pushing doctors and practice owners to adopt convenient, on-demand delivery of services. Getting doctors to appreciate these changes and mature their business can be a struggle. We’re taking a data-driven, analytical approach to prove that meeting patients' expectations can be a big win for growing their practice.

Steven

VP, Product Management

What makes someone successful on your team?

Good communication. Whether you are falling behind or cruising forward, being able to convey where you are and where you may need additional support really helps with productivity and learning.

Dan

Software Engineer

How do you collaborate with other teams in the company?

Even while working cross-functionally with several different teams, the multiple forms of technology in place make collaboration efficient – Zoom, Slack, Google Drive, etc. Our physical space is set-up nicely for face-to-face coordination with open office space, a big kitchen, and many meeting rooms. We also have plenty of quiet spaces.

Jamie

Senior Product Marketing Manager

What are Healthgrades Perks + Benefits

Healthgrades Benefits Overview

Our inclusive package offers flexible options customizable for everyone – no matter what your family looks like.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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