Event Marketing Manager

| Greater Boulder Area
Position: Event Marketing Manager
The Role:
JumpCloud is looking for an Event Marketing Manager to lead our trade show and field marketing activities. In this role, you will guide strategy and tactical execution for all event marketing. You will be responsible for understanding the market landscape and buyer personas, and using that knowledge to guide trade show and field event investments. You will also lead the effective execution of these trade shows and events, all in the interest of driving revenue growth and customer acquisition for the business.
The ideal candidate has event marketing experience in B2B and/or tech, and a proven ability to affect growth through marketing activities. This role requires a strong combination of strategy, leadership, and tactical execution.
Responsibilities.
  • Lead Event Marketing Strategy: Continually refine and optimize the event marketing strategy. Leverage available information, plus your own learnings, about the market, buyers, users, and possible events to ensure that JumpCloud is at the right field events with the right market positioning.
  • Lead the Event Experience: This includes creating a booth experience that attracts attendees, leads to meaningful conversations and demo opportunities, and, ultimately, drives sales opportunities.
  • Event Planning: Coordinate the logistics, planning, people, etc. to ensure successful events and trade shows.
  • Performance Management: Use data and analytics to optimize field campaign focus and spend. Run an ROI focused event marketing operation, and contribute to a culture of analysis to find the best places for investing marketing spend.
  • Cross Functional Execution: Work closely with Product Marketing, Content Marketing, Acquisition Marketing, and Partner Marketing to deliver integrated marketing experiences.
  • Budget Management: Manage the budget and expenditures of event marketing, with a focus on optimizing investment to maximize ROI and LTV/CAC.
Skills / Qualifications:
  • 3+ years of marketing experience, with some experience in field / event marketing
  • Experience in B2B, SaaS, and/or tech a plus
  • Extremely organized and able to execute on multiple events in parallel
  • Highly driven and self-motivated, comfortable with autonomy and driving initiatives
  • Strong written and verbal communication skills
  • Analytically minded and measurement driven
  • Ability to operate in a strategic capacity with limited supervision
  • Must be flexible and able to manage multiple projects and personalities at all times
What We Offer:
  • Ability to build the event marketing foundation in a rapidly scaling venture-backed company. The impact of your work will be evident on the company performance.
  • A complex market with many events to be at and interesting positioning opportunities to differentiate ourselves.
  • A team where your insights and expertise will be valued
  • Competitive salary and benefits
This role is based out of our Corporate Office in Downtown Boulder.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • PowerShellLanguages
    • Node.jsFrameworks
    • VueFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Located right off of Pearl Street, JumpCloud is close to the bus station, restaurants, breweries, and all that Downtown Boulder has to offer!

An Insider's view of JumpCloud

What’s the vibe like in the office?

A key trait for us is having an open, positive mind. We believe that taking the road less travelled - or at least exercising that path - will create new, different, and interesting ideas. We ask our teams to always consider the outside-of-the-box solution to a problem and encourage them to try those creative ideas.

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What makes someone successful on your team?

The course that we have charted is based on tremendous amounts of input and feedback from our entire team. As a company, our focus is clear and we don't want to vacillate or deviate from our mission. But, within that focus, our team influences a tremendous amount of what we do, don't do, and invest in.

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How do you make yourself accessible to the rest of the team?

I'm available pretty much anytime via email, Slack, phone, in person. More than the communication vehicles and time, I really like to dig in on projects with our teams. By working on important issues together as just another voice or hand to help, I think that helps the team feel that I'm accessible to them and there to help.

Rajat

CEO

What unique initiatives do you have that encourage innovation?

One of the core roles in our engineering group is called pathfinder. They are constantly looking at different areas of our product and future plans and coming up with innovative new ways to achieve these. These engineers lead sessions with cross-functional teams on how to leverage their innovations for competitive advantage in the marketplace.

Rajat

CEO

What are JumpCloud Perks + Benefits

Culture
Eat lunch together
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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