Email and Marketing Automation Specialist

| Greater Boulder Area

Join MakeMusic's team of passionate people looking to make a difference in the world of music technology!

The Email and Marketing Automation Specialist is responsible for creating email campaigns and automated messaging flows that engage, attract, and delight SmartMusic and Finale subscribers. In this role, you will be asked to build dynamic, data-driven emails that are responsive, render across email clients, and meet design expectations. You’ll be an expert in bulletproof buttons and client quirks, and you’ll work with the digital marketing and content teams to design and execute on messaging that serves our subscribers.

We’re looking for someone who will own the user journey and channel messaging strategy for all MakeMusic prospects, subscribers, and customers to drive purchase, retention, and engagement. You’ll have excellent attention to detail and will continuously look for new ways to take our email game to the next level.

In this role, you will:

  • Work with digital marketing and content teams in ESP to build automated messaging programs to onboard, nurture, and retain existing customers and subscribers
  • Create a robust experimentation program to help us quickly improve our efforts with statistically significant results
  • Use personalization to deliver the right message to the right person at the right time based on their persona, preferences, and behavior
  • Oversee development, testing, and deployment of responsive and accessible email promotions
  • Build and maintain content libraries and templates for re-use in future campaigns
  • Build campaigns that support new product launches, existing product upsell and cross-sales, and new market development
  • Track, analyze, and report on campaign KPIs with ESP and Litmus analytics, ensuring data integrity across all campaigns and programs

Requirements

To be successful in this position, you possess:

  • Proven expertise and track record of driving revenue through marketing tools to create multi-step lifecycle automation, nurture campaigns, and complex customer journeys
  • Experience designing and coding responsive emails with an understanding of the differences between coding for the web and coding for email
  • Experience with testing/rendering software and email tools like Iterable, SendGrid, Responsys, etc.
  • Strong organizational and project management skills — capable of working on multiple projects simultaneously while meeting assigned deadlines
  • Self-starter and able to own various initiatives from start to finish
  • Interest and enthusiasm for keeping on the leading edge of email development constraints/opportunities
  • Ability to execute design direction and be open to feedback
  • Strong written and verbal communication skills and attention to detail
  • 2+ years running marketing automation or customer journeys
  • 1+ years of email development experience

Ideally, you also possess:

  • Basic understanding of SQL
  • Background in marketing for B2C or SaaS
  • Background in or passion for music and/or education

Benefits

Benefits and Perks:

  • 100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
  • $1,200/year fitness reimbursement to purchase any items related to healthy living
  • 3 weeks of PTO for all new hires; increase in PTO at various years of service
  • 4 week paid sabbatical for all employees after 7 years of employment
  • Stocked kitchen with snacks and drinks
  • Dog-friendly office
  • Music Studio for all to practice, jam, and record
  • On-site workout area access: treadmill, bike trainers, rowers, and full weightlifting gym with CrossFit equipment, with changing rooms and showers and towel service
  • Corporate discounts on gym memberships and top-brand gear
  • Beautiful North East Boulder, CO location
  • Flexible work schedule in a culture of trust

MakeMusic is an industry leader in interactive music learning, notation software, and virtual instrument technology. MakeMusic joined TrainingPeaks, Alfred Music, and TrainHeroic under the umbrella company Peaksware in beautiful Boulder, Colorado. Peaksware has been recognized as one of Outside Magazine's "Best Places to Work" six times and was voted #15 of 100 on Built in Colorado's "Best Places to Work" list! Through a unique approach to deliberate practice, each company within Peaksware develops software solutions and provides services focused solely on their respective markets to help guide people along their own journey of improvement and skill development.

SmartMusic is an award-winning interactive music software that provides a deliberate practice environment for students in band, orchestra, and choir. With a subscription to SmartMusic, students have unlimited access to the world’s largest accompaniment library for all ages and skill levels, which includes thousands of pieces of music.

Most of the employees at MakeMusic are musicians and are passionate about both the work they do and the products they produce!

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • AWSDatabases

Location

Our north Boulder location offers sweeping mountain views and nearby trails for lunchtime rides and runs.

What are Peaksware Perks + Benefits

Peaksware Benefits Overview

Peaksware is proud to offer a well-rounded, comprehensive benefits package with fun perks to boot like fitness reimbursements, onsite gym, healthy subsidized lunches, frequent community get-togethers, and more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
To help employees cover any deductibles, copays & out of pocket medical, dental, or vision expenses, employees are able to set aside pre-tax contributions of up to $2,650 annually.
Disability Insurance
Peaksware employees are able to purchase extra coverage if elected, but we offer significant base coverage as a foundation.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Peaksware offers Basic Life and AD&D Insurance, in addition to buy-up options.
Onsite Gym
Our "Pain Cave" fitness space is available to all employees, along with towel service and yoga twice a week. We've also got bike storage throughout the building for our many bike commuters.
Retirement & Stock Options Benefits
401(K)
Any employees over 21 can participate and start saving shortly after their start date.
401(K) Matching
Peaksware currently matches the first 5% of employee contributions to the plan. Both Traditional and Roth 401(k) options are available with a variety of investment options.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Most employees, particularly in the engineering department, work remotely at least once a week or more, pending manager discretion.
Family Medical Leave
Peaksware provides up to 12 weeks of unpaid, job-protected leave to eligible employees.
Vacation & Time Off Benefits
Generous PTO
Peaksware employees are offered three weeks PTO annually, until their 4th year where it increases from there.
Paid Volunteer Time
Peaksware participates in Adopt-A-Road, and annually we contribute to the Boulder community by cleaning up as a team. There are a number of other volunteer opportunities that team members lead too!
Sabbatical
Full-time employees who have been with us for seven years are able to take a four-week paid sabbatical in addition to PTO.
Paid Holidays
Full-time employees receive paid holiday leave for any company-observed holidays.
Perks & Discounts
Beer on Tap
Beer on tap? We've got that covered, along with the vino; of course, we also have sparkling water for those who want to mingle sans alcohol!
Casual Dress
Casual dress is a huge perk in our offices, particularly with employees who are also endurance athletes and prefer athletic gear any day of the week.
Commuter Benefits
We offer employees financial reimbursement anytime they don't drive a single occupancy vehicle to work.
Company Outings
We host annual outings, including our holiday parties, summer family picnics, and onsite field day. What can we say...we have a lot of fun together, both in and out of the office!
Stocked Kitchen
Bevi sparkling water, abundant coffee, tea, fruit, and healthy snacks can always be found in any of our kitchen areas.
Some Meals Provided
Frequently Lunch & Learns and meetings are catered, but we also offer a healthy subsidized lunch catered by Sifted, once a week in our Boulder office.
Happy Hours
Teams frequent nearby spots for happy hours, but we also host them ourselves every Friday when other teams aren't already hosting happy hours in the entryway.
Parking
Pet Friendly
Dogs abound - we welcome dogs about the office, and can't get enough of our furry friends (particularly for the Halloween costume contest!).
Recreational Clubs
Peaksware employees love playing rec league softball together, and many of our employees compete in races, annually representing Peaksware - in our very own TrainingPeaks jerseys!
Relocation Assistance
Dependent upon the role and level, we offer varying amounts of financial assistance to new hires relocating to the area to cover moving and travel expenses, along with sharing local housing referrals.
Fitness Subsidies
$1,200/year fitness reimbursement to purchase any items related to healthy living - whether it's your annual ski pass out here in Colorado, or your kid's soccer gear for rec league.
Professional Development Benefits
Job Training & Conferences
We offer Lynda.com subscriptions to all full-time employees, and each department has their own educational budget toward training, coaching, conference attendance, and other educational opportunities.
Diversity Program
We are currently building out diversity & inclusion program across the company, though these focus areas are regularly a part of our leadership, management, and hiring dialogues.

Additional Perks + Benefits

Not only do you contribute daily to making incredible products for end-users, but you can use them for free yourself--employees have access to free accounts for all of our brands. Our music studio, "The Woodshed" is a pretty sweet perk too - take lessons, give lessons, or have a jam sesh onsite around your schedule! Our corporate discount offering and connections to top-brand gear and other local memberships is extensive and pretty rad too! Basically, we take care of our employees, and want to value them with our offering of benefits and perks as much as possible!

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