Digital Inbound Marketing Manager and Search Specialist

| Greater Boulder Area

Digital Inbound Marketing Manager and Search Specialist

 

Job Summary

The Digital Inbound Marketing Manager for Hybrid Cloud And All-Flash Technology will be responsible for developing and managing inbound demand generation strategies and campaigns to create interest, generate leads and create sales opportunities for NetApp, the data authority for hybrid cloud. This position will work with other functional teams and drive initiatives that convert inbound leads to sales-ready leads, and accelerate existing opportunities. The Inbound Marketing Manager is responsible for the development and hands-on execution of these demand generation activities in support of our global marketing programs, and aligns strategies and tactics to marketing objectives, using data and metrics to set program goals – measuring impact and results in a regular, ongoing cadence.

 

Responsibilities and interaction

Responsibilities

  • The tasks this individual is responsible for are often unstructured and the issues addresses are less defined, requiring new perspectives and creative approaches
  • This individual will apply attained experiences and knowledge in solving problems that are complex in scope, requiring in-depth evaluation
  • The individual will demonstrate good judgment in solving problems as well as identifying problems in advance and proposing solutions

 

Interaction

  • This individual will work in a cross-functional team that includes marketing, Products, Engineering, and Partners to ensure consistency in SEO strategy, analysis, and content tactics
  • This individual must work effectively with a range of teams – including directors and vice presidents – across functions and with external parties
  • The ideal candidate is self-reliant to work well with limited supervision and direction, setting priorities and driving results independently
  • This individual will be a proactive contributor and subject matter expert in cloud data services
  • To be successful, this individual must demonstrate favorable results through regular leadership and influencing others

 

 

 

 

Job Requirements

 

  • SEO, SEM experience for cloud and all-flash related products and solutions
  • Organic inbound, search, social, and retargeting experience for digital marketing or products and services
  • Active involvement in at least 2-3 large scale web site or technical development projects, from concept and design through development, QA and launch
  • A minimum of 10 years in web/software-related production experience
  • Experience observing and translating user research into business requirements
  • Experience deploying mid-sized content management systems, including customization based on user requirements
  • Experience working for mid- to large-sized web consulting agency or new media division of a major cloud company
  • Excellent verbal and written communication skills
  • Expertise in developing details plans for complex projects involving challenging requirements, limited resources, and fixed deadlines
  • Proven track record of managing multiple projects simultaneously, building appropriate processes and tools that deliver results
  • Deep knowledge of the customers who buy hybrid cloud data services and all-flash technologies: their mindset, buying behavior and buying journey cycle, etc.
  • Ability to create in-bound strategy plan with other members of the digital team to convert visitors into leads faster
  • Proven skills making content strategy recommendations to help blog, social and content creation team to create relevant content for the hybrid cloud buyer based on data, industry trends, and best practices
  • Expertise to optimize our websites (site structure, URLs,  IA, metadata, redirects) to improve user experience, searchabilty, and search engine readability

 

 

 

Education

 

  • A minimum of 8 years of experience is required. 9 to 11 years of experience is preferred.
  • A Bachelor of Arts of Science Degree is required, or relevant experience
  • Demonstrated ability to have completed multiple, complex technical projects
  • Strong understanding of NetApp solutions is preferred.

 

 

Read Full Job Description

Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages

Location

We have a beautiful Boulder office, with amazing Flatiron views, on the vibrant downtown Pearl Street.

An Insider's view of NetApp

What’s the vibe like in the office?

Our office vibe is one of excitement. On one hand, there is always work to be done and a new project or product to be working on which helps keep the office thriving. On the other hand, we have a lot of fun! Whether it is over a surprise mini golf course in the office for April Fool’s Day, or a happy hour in the breakroom. We work hard & play hard.

Kayte

Workplace Resources Manager

How do you collaborate with other teams in the company?

I've always been a fan of walking around and socializing. I've worked with many of the people here at previous companies, so knowing so many people makes it easy to grab a lunch, find out what other teams are up to. We also put on a hackathon and encourage working with people from other groups. I talk to everyone!

Dave

Senior Performance Engineer

How does the company support your career growth?

NetApp is very proactive in providing the opportunity to investigate, apply for & interview for, other openings within the company. Furthermore, the opportunity to work on various technologies comes often enough I feel like my skills are always up to date with current technology trends.

Kenton

Tech Lead – Solutions Quality Interoperability Testing

What unique initiatives do you have that encourage innovation?

Def hackathons! Lot of good initiatives have come out of these. We are also starting a couple of initiatives. One is centered around connecting our engineers with our customers so that they can help bring the perspective as we are solving complex problems. We are also looking at connecting passion to the opportunity.

Tina

Sr. Engineering Manager, Cloud Infrastructure

How do you empower your team to be more creative?

I try to focus on leading by objectives. Then give them freedom to do the work as they see fit. If I can respond to a request for advice, I’m there. If I can make a suggestion for a problem they surface, I’m glad to do that, but how they do their job rests with them.

Kevin

Engineering Manager

What are NetApp Perks + Benefits

NetApp Benefits Overview

We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
NetApp offers competitive, comprehensive medical plans that enable you to get healthy and stay healthy.
Life Insurance
Basic Life and Accidental Death and Dismemberment (AD&D) insurance is provided by NetApp through MetLife at no cost to you. Both programs cover two times your pay, with a maximum of $1.5 million.
Pet Insurance
VPI Pet Insurance helps you save money on your pet’s health care. This is a voluntary benefit, which means you pay the full cost of coverage, but can take advantage of group discounts etc.
Wellness Programs
Your wellbeing journey begins with MyCompass. Powered by Jiff, is your digital sidekick, allowing you to choose your own adventure in achieving total physical, emotional and financial wellness.
Retirement & Stock Options Benefits
401(K)
Opportunity to contribute through convenient paycheck contributions— including pretax contributions or Roth after-tax contributions.
401(K) Matching
Company match of 100% on the first 2% of pay you contribute, then 50% on the next 4% of pay you contribute (up to a maximum of $6,000 per calendar year). Immediate vesting on NetApp’s matching.
Employee Stock Purchase Plan
Become a part owner of NetApp by buying NetApp stock through convenient payroll deductions.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Family First NetApp is here for you when you need to care for the important people in your life. Our Family First program allows you to spend time with your family when it matters the most.
Vacation & Time Off Benefits
Paid Volunteer Time
Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.
Paid Holidays
NetApp offers all employees paid time off to observe all major holidays.
Paid Sick Days
Accumulate up to 10 days of sick time each year to recover from illness or injury or to attend to the illness of a sick child, parent or spouse.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

We offer our employees a balance in a casual, yet fast-paced work environment. Standing desks, multiple monitors, customized workstations. Work-Life Programs - Time Off, Volunteer Time Off, Employee Assistance Program, Educational Assistance, Prepaid Legal Plan.

More Jobs at NetApp45 open jobs
All Jobs
Data + Analytics
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Content
Project Mgmt
new
Boulder
Marketing
new
Boulder
Developer
new
Boulder
Product
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Sales
new
Boulder
Marketing
new
Boulder
Developer
new
Boulder
Marketing
new
Boulder
HR
new
Boulder
Product
new
Boulder
Marketing
new
Boulder
Product
new
Boulder
Product
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Product
new
Boulder
Marketing
new
Boulder
Operations
new
Boulder
Operations
new
Boulder
Developer
new
Boulder
Sales
new
Boulder
Data + Analytics
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Project Mgmt
new
Boulder
Developer
new
Boulder
Operations
new
Boulder