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Content Marketing Manager

| Greater Denver Area

We offer a flexible work schedule in an environment of trust and respect!

At TrainHeroic, we build solutions that help coaches and athletes Be their Best. Our applications enable smart and effective strength and conditioning. We proudly serve clients in the NFL, Olympics, High School/College, and private training facilities.

We’re a high performance culture that serves high performance coaches and athletes. We believe in servant leadership and are seeking humble, hungry, and smart change-makers striving to leave their mark on the world.

Love is at the center of all we do. To be successful at TrainHeroic, you need to love what you do, love why you’re doing it, and love those you serve.

--

To that end, we’re looking for a Content Marketing Manager who is equal parts Storyteller, Copywriter, and Producer to grow our reach and spread our message. We’re seeking someone who cares to educate, strives to innovate, and craves a gnarly challenge.

Reporting to the Director of Marketing and working closely with the Marketing, Sales, and Product Teams you will lead all aspects of our content marketing and publishing strategy.

In our Content Marketing Manager, we’re looking for a seasoned pro eager to write the future of an industry. We’re setting out to grow TrainHeroic into the foremost thought leader in the strength and performance space, publishing evidence-based training content that helps coaches and athletes be their best.

Our Content Marketing Manager will be a cornerstone team member growing our audience from tens to hundreds of thousands.

For many, this level of autonomy and responsibility is terrifying. For the right person, it’s the perfect position. This role requires an ideal team player with an entrepreneurial mindset.

Publish, measure, learn. Rinse and repeat.

As Content Marketing Manager, you will:

  • Develop strategic content marketing campaigns & strategies with a key focus on customer journey & needs-based segmentation.
  • Manage full deployment of cross-channel content campaigns:
    • Leverage our growing network of expert freelance and partner content producers.
      • Provide guidance to content producers to ensure final product is aligned to TrainHeroic brand voice and marketing strategy.
      • Source, curate, and publish multi-media content for the TrainHeroic Blog.
    • Promote TrainHeroic content across multiple channels including social media & CRM.
    • Ensure TrainHeroic's voice & tone is consistently used across all communications.
    • Engage new influencer content producers and negotiate win:win opportunities.
  • Engage with and selectively grow the TrainHeroic social media community through paid and organic efforts, acting as our primary community management resource.

To be successful in the role, you possess:

  • 5+ years of content marketing experience with a history of managing content marketing campaigns across multiple audiences and channels
  • Experience with influencer marketing
  • Bachelor's degree in Marketing, Journalism, Communications, or related field
  • Excellent writing, communication, and organizational skills
  • Ability to write copy for various mediums and channels distilled from long-form expert articles
  • Ability to effectively manage a network of remote content producers
  • Experience working with content publishing, CMS and web analytics tools
  • Knowledge of inbound marketing best practices
  • Experience creating and optimizing content for SEO
  • Experience managing social media communities, with an emphasis on targeted growth
  • Great interpersonal communication skills

Ideally you also possess:

  • Experience leveraging Hubspot to drive content production
  • Passion for strength and conditioning / sports performance with a good understanding of how coaches and athletes think
  • Experience using TrainHeroic as a coach or athlete

To help us better assess your qualifications for this role, we are asking that you include the answers to these questions in your cover letter:

1. What about storytelling for TrainHeroic excites you?

2. What role do you think content plays in a broader marketing strategy?

3. What company do you think is doing content marketing well and why? This does not have to be in the Strength & Conditioning industry.

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About TrainHeroic:

TrainHeroic operates under the umbrella company Peaksware, Inc. along with TrainingPeaks, MakeMusic, and Alfred Music. Together, we have been recognized as one of Outside Magazine's "Best Places to Work" five times.

All Heroes Receive:

  • Opportunity to work alongside passionate, A-players, striving to disrupt the status quo and lead in the industry
  • Competitive compensation and incentives
  • 100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
  • $1,200/yr fitness reimbursement for any healthy lifestyle and gym-related purchases
  • Corporate discounts on gym memberships and top-brand gear
  • 15-Days of PTO for all new hires…increases in PTO at various years of service
  • 5% 401(k) Match Program
  • Four week paid sabbatical for all employees after 7 years of service
  • Dog friendly office
  • Trendy Denver, CO location

Visit us at www.TrainHeroic.com to learn more!

Read Full Job Description

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • AWSDatabases

Location

7007 Winchester Circle, #200, Boulder, CO 80301

What are Peaksware Perks + Benefits

Peaksware Benefits Overview

Peaksware is proud to offer a well-rounded, comprehensive benefits package with fun perks to boot like fitness reimbursements, onsite gym, healthy subsidized lunches, frequent community get-togethers, and more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
To help employees cover any deductibles, copays & out of pocket medical, dental, or vision expenses, employees are able to set aside pre-tax contributions of up to $2,650 annually.
Disability Insurance
Peaksware employees are able to purchase extra coverage if elected, but we offer significant base coverage as a foundation.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Peaksware offers Basic Life and AD&D Insurance, in addition to buy-up options.
Onsite Gym
Our "Pain Cave" fitness space is available to all employees, along with towel service and yoga twice a week. We've also got bike storage throughout the building for our many bike commuters.
Retirement & Stock Options Benefits
401(K)
Any employees over 21 can participate and start saving shortly after their start date.
401(K) Matching
Peaksware currently matches the first 5% of employee contributions to the plan. Both Traditional and Roth 401(k) options are available with a variety of investment options.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Most employees, particularly in the engineering department, work remotely at least once a week or more, pending manager discretion.
Family Medical Leave
Peaksware provides up to 12 weeks of unpaid, job-protected leave to eligible employees.
Vacation & Time Off Benefits
Generous PTO
Peaksware employees are offered three weeks PTO annually, until their 4th year where it increases from there.
Paid Volunteer Time
Peaksware participates in Adopt-A-Road, and annually we contribute to the Boulder community by cleaning up as a team. There are a number of other volunteer opportunities that team members lead too!
Sabbatical
Full-time employees who have been with us for seven years are able to take a four-week paid sabbatical in addition to PTO.
Paid Holidays
Full-time employees receive paid holiday leave for any company-observed holidays.
Perks & Discounts
Beer on Tap
Beer on tap? We've got that covered, along with the vino; of course, we also have sparkling water for those who want to mingle sans alcohol!
Casual Dress
Casual dress is a huge perk in our offices, particularly with employees who are also endurance athletes and prefer athletic gear any day of the week.
Commuter Benefits
We offer employees financial reimbursement anytime they don't drive a single occupancy vehicle to work.
Company Outings
We host annual outings, including our holiday parties, summer family picnics, and onsite field day. What can we say...we have a lot of fun together, both in and out of the office!
Stocked Kitchen
Bevi sparkling water, abundant coffee, tea, fruit, and healthy snacks can always be found in any of our kitchen areas.
Some Meals Provided
Frequently Lunch & Learns and meetings are catered, but we also offer a healthy subsidized lunch catered by Sifted, once a week in our Boulder office.
Happy Hours
Teams frequent nearby spots for happy hours, but we also host them ourselves every Friday when other teams aren't already hosting happy hours in the entryway.
Parking
Pet Friendly
Dogs abound - we welcome dogs about the office, and can't get enough of our furry friends (particularly for the Halloween costume contest!).
Recreational Clubs
Peaksware employees love playing rec league softball together, and many of our employees compete in races, annually representing Peaksware - in our very own TrainingPeaks jerseys!
Relocation Assistance
Dependent upon the role and level, we offer varying amounts of financial assistance to new hires relocating to the area to cover moving and travel expenses, along with sharing local housing referrals.
Fitness Subsidies
$1,200/year fitness reimbursement to purchase any items related to healthy living - whether it's your annual ski pass out here in Colorado, or your kid's soccer gear for rec league.
Professional Development Benefits
Job Training & Conferences
We offer Lynda.com subscriptions to all full-time employees, and each department has their own educational budget toward training, coaching, conference attendance, and other educational opportunities.
Diversity Program
We are currently building out diversity & inclusion program across the company, though these focus areas are regularly a part of our leadership, management, and hiring dialogues.

Additional Perks + Benefits

Not only do you contribute daily to making incredible products for end-users, but you can use them for free yourself--employees have access to free accounts for all of our brands. Our music studio, "The Woodshed" is a pretty sweet perk too - take lessons, give lessons, or have a jam sesh onsite around your schedule! Our corporate discount offering and connections to top-brand gear and other local memberships is extensive and pretty rad too! Basically, we take care of our employees, and want to value them with our offering of benefits and perks as much as possible!

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