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Programming Director – Kids & Family Category

| Greater Denver Area

Role Purpose
The Director of Programming for Craftsy's newest category: Kids & Family - will develop the strategic vision for a diverse and innovative slate of digital video content, often paired with eCommerce kits, and lead a small team toward creating best-in-class "edutainment" programming. Aimed at creative 6-12 year-olds (plus their parents) and designed to engage Craftsy Unlimited subscribers, this content is the cutting edge of our growing business. Working arm-in-arm with the VP/Programming and eCommerce Buyer for Kids, the Director of Programming is also a key driver of category-level integrations across NBCUniversal, and initiatives in collaboration with Craftsy’s Product, Marketing, PR and Business Development teams.

  • Research, build and socialize an integrated and differentiated kids & family content strategy
  • Lead a cross-functional team to acquire, develop, produce, edit and merchandise kids & family content – to include class-based and series-based content across all Craftsy verticals (cooking, arts, performance, etc.)
  • Inspire and manage production and writing staff on each project
  • Develop a clear and thoughtful content testing strategy, evolving your perspective in response to data
  • Collaborate with the Kids & Family eCommerce Buyer to connect content and commerce initiatives at the earliest development stages
  • Share targeted content and category insights with colleagues across departments

Basic Qualifications
• Minimum 5 years direct programming and/or production experience acquiring and developing talent and content for kids &/or families – from edutainment, digital &/or linear POV
Eligibility Requirements
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in Denver, CO and travel occasionally
• Must have unrestricted work authorization to work in the United States

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages


999 18th Street, Denver, CO 80202

An Insider's view of Bluprint

What is your vision for the company?

Bluprint is uniquely positioned as the only destination combining premium content, world-class talent, a robust community, and access to all the tools you need to help you achieve your personal goals. Our mission to revolutionize the way people engage with lifestyle passions and pursuits.

John Levisay


What are Bluprint Perks + Benefits

Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Lunch and learns
Online course subscriptions available