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Creative and Content Strategist

| Greater Boulder Area

Job Summary

NetApp is looking for a progressive content marketing expert to lead content strategy and development for campaigns. This leader will work closely with demand generation, product marketing and multimedia experts to create the right content, at the right time for specific buyers. 

We’re looking for a person who is skilled at investigating content needs and performance, architecting content for a digital buying experience and building/writing high quality content centered on customer needs. 

Content Strategy and Planning 

Set content objectives and metrics based on business goals
Define content needs by consulting with marketing stakeholders to pick the right content for the right audience, and the best channel
Facilitate the creation of content requirements map against the buying journey stages and align it to demand generation and promotional plans
Evangelize and maintain standards and best practices for content

Content Development 
Drive content creation of content marketing assets and digital copy 
Drive and optimize the established content process from ideation to publish 
Define the production schedule with the team 
Select content authors; pick the right brand voice for the story 
Align the production plan to the campaign plan 
Initiate and execute content production in content management platform; assign tasks, execute workflow 
Request content publishing to key libraries via established process 
Drive agency, subject matter expert and product marketing briefings: schedule, record and send team notes

Merchandising and Measurement  
Work with multimedia teams to ensure content is placed where it will perform best
Work with analytics team to monitor performance, report findings and optimize content accordingly
Audit content quality and assess the gaps based on best practices

Job Requirements

Qualifications
Experience in demand generation, paid media and social media 
Experience creating content for the data management 
Portfolio of work samples that demonstrate excellence in producing content in a variety of formats. 
Strong writer, editor, communicator. 
Organized, detail-oriented and analytical. 
Excellent project management skills. 
Knowledge of content performance metrics and able to draw insights from them. 
Able to apply best practices in content development, digital delivery, and content marketing. 
Familiarity with content standards, including voice and tone guidelines. 
Strong design sensibility with a firm understanding of user experience. 
Ability to communicate and work collaboratively across a global organization. 
Able to perform within tight deadlines across a variety of teams in a fast-moving setting 
Experience working with designers and agencies to produce content. 
Travel – approximately 10% as needed for team meetings. 
Proficient on Adobe creative and experience tools, publishing platforms like WordPress, SharePoint 365 for project planning and content sharing, social platforms like sprnklr and Dynamic Signal. Eloqua is a major plus. 

Education

Bachelor’s Degree and minimum 5 years in a similar role for B2B marketing (editorial, content marketing, communications) 
At least 3 years’ experience in demand generation, paid media and social media 
Experience creating content for the data management 

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages

Location

We have a beautiful Boulder office, with amazing Flatiron views, on the vibrant downtown Pearl Street.

An Insider's view of NetApp

What’s the vibe like in the office?

Our office vibe is one of excitement. On one hand, there is always work to be done and a new project or product to be working on which helps keep the office thriving. On the other hand, we have a lot of fun! Whether it is over a surprise mini golf course in the office for April Fool’s Day, or a happy hour in the breakroom. We work hard & play hard.

Kayte

Workplace Resources Manager

How do you collaborate with other teams in the company?

I've always been a fan of walking around and socializing. I've worked with many of the people here at previous companies, so knowing so many people makes it easy to grab a lunch, find out what other teams are up to. We also put on a hackathon and encourage working with people from other groups. I talk to everyone!

Dave

Senior Performance Engineer

How does the company support your career growth?

NetApp is very proactive in providing the opportunity to investigate, apply for & interview for, other openings within the company. Furthermore, the opportunity to work on various technologies comes often enough I feel like my skills are always up to date with current technology trends.

Kenton

Tech Lead – Solutions Quality Interoperability Testing

What unique initiatives do you have that encourage innovation?

Def hackathons! Lot of good initiatives have come out of these. We are also starting a couple of initiatives. One is centered around connecting our engineers with our customers so that they can help bring the perspective as we are solving complex problems. We are also looking at connecting passion to the opportunity.

Tina

Sr. Engineering Manager, Cloud Infrastructure

How do you empower your team to be more creative?

I try to focus on leading by objectives. Then give them freedom to do the work as they see fit. If I can respond to a request for advice, I’m there. If I can make a suggestion for a problem they surface, I’m glad to do that, but how they do their job rests with them.

Kevin

Engineering Manager

What are NetApp Perks + Benefits

NetApp Benefits Overview

We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
NetApp offers competitive, comprehensive medical plans that enable you to get healthy and stay healthy.
Life Insurance
Basic Life and Accidental Death and Dismemberment (AD&D) insurance is provided by NetApp through MetLife at no cost to you. Both programs cover two times your pay, with a maximum of $1.5 million.
Pet Insurance
VPI Pet Insurance helps you save money on your pet’s health care. This is a voluntary benefit, which means you pay the full cost of coverage, but can take advantage of group discounts etc.
Wellness Programs
Your wellbeing journey begins with MyCompass. Powered by Jiff, is your digital sidekick, allowing you to choose your own adventure in achieving total physical, emotional and financial wellness.
Retirement & Stock Options Benefits
401(K)
Opportunity to contribute through convenient paycheck contributions— including pretax contributions or Roth after-tax contributions.
401(K) Matching
Company match of 100% on the first 2% of pay you contribute, then 50% on the next 4% of pay you contribute (up to a maximum of $6,000 per calendar year). Immediate vesting on NetApp’s matching.
Employee Stock Purchase Plan
Become a part owner of NetApp by buying NetApp stock through convenient payroll deductions.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Family First NetApp is here for you when you need to care for the important people in your life. Our Family First program allows you to spend time with your family when it matters the most.
Vacation & Time Off Benefits
Paid Volunteer Time
Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.
Paid Holidays
NetApp offers all employees paid time off to observe all major holidays.
Paid Sick Days
Accumulate up to 10 days of sick time each year to recover from illness or injury or to attend to the illness of a sick child, parent or spouse.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

We offer our employees a balance in a casual, yet fast-paced work environment. Standing desks, multiple monitors, customized workstations. Work-Life Programs - Time Off, Volunteer Time Off, Employee Assistance Program, Educational Assistance, Prepaid Legal Plan.

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