Arrow Electronics, Inc.
Greater Denver Area
2 weeks ago
Help manage and lead display channels within the ADG & Supplier Marketing.
Assist with internal and external communications, media planning functions.
(strategy development/implementation/analysis/reporting), presentations and vendor management.
Develop digital media strategies and create comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, media selection and all relevant documentation (research, flowcharts, samples, analysis, competitive overview, audits etc.).
Help drive the development, implementation, and management of paid media strategies that will effectively drive traffic, conversion and profitability.
Increase traffic by expanding existing buys and initiating new relationships.
Create strong cross-functional relationships with peers in other business units to foster shared learning and leverage best practices.
Working knowledge of mobile, social and emerging digital media.
Implement strategies to effectively track analyze and report on ROI for all digital media campaigns and in-market activities.